Sports marketing in a phone-first world has one job: get the fan to act between games. Buy the ticket, renew the membership, book the field, wear the shirt. That is a video problem, and the teams that treat it like one have a content system, not a highlight reel.
The Kansas City angle
Kansas City's sports economy is bigger than the two stadiums: the training facilities and sports complexes in Overland Park, Olathe and the Northland, the pickleball and fitness clubs, the youth academies, the running and cycling brands, the sports bars and the merchandise companies. Most market with a season schedule graphic and a highlight clip from a phone.
The local angle is the fan. A Kansas City sports brand filmed with real Kansas City fans, at the places they actually go, beats a national template every time.
One shoot day that feeds a whole season
We would spend a half-day at the facility or the venue on a real day: the members, the coaches, the kids, the game, the merchandise. Three or four short interviews with fans and staff. Then we plan the season's content from that footage: the launch spot, the sponsor pieces, and a set of verticals scheduled around the calendar so the feed stays alive without another shoot.
A sixty-second season spot, a sponsor piece per partner, and a month of verticals, all from one half-day.
What to actually make
- A 60-second season spot — the place, the fans, the ask.
- Sponsor pieces — thirty seconds per partner, delivered as part of their package.
- Membership or registration explainers — what you get, what it costs, how to sign up.
- A vertical content set — twelve to fifteen pieces scheduled across the season.
What it costs in Kansas City
For most of the businesses in this post the right starting point is The Short at $2,000: a half-day shoot cut into one 60-to-90-second film plus vertical cut-downs. Every package is published on our commercial page, and the video production cost page explains what moves the number up or down. There is no travel fee anywhere in the metro, Overland Park to Lee's Summit to Lawrence.
How the shoot works
It is the same two people on every project, Josh and Brandon. We scope it on a call, write the shot list, show up with lights and a lav mic, and stay out of the way of your customers. A first cut lands in about two weeks with unlimited revisions after that, and you own every frame, including the raw footage on request.
If this is your business, the commercial page has the packages, the examples and the calendar link. If you are not sure which package fits, this is how we work and why the prices are on the site.