Show the People Behind the Brand
People connect with people, not logos. Showcasing your team members and the faces behind your brand builds familiarity and trust. Video content like “meet the team” or “day in the life” segments introduce your audience to your brand’s culture and values. This content helps break down the corporate barrier, making your brand more relatable.
Suggested Visual: A short video clip introducing each team member with a few personal insights, adding a relatable human touch.
Tell Your Brand Story
Every brand has a story that brought it to where it is today. Telling this story through video provides an emotional connection with your audience, showing the journey, mission, and passion driving your business. Keep it genuine and focus on the “why” of your brand, helping viewers feel more connected to your purpose.
Pro Tip: Use archival footage, photos, or testimonials from long-time customers to illustrate the story and add authenticity.
Share Customer Testimonials
Few things are more powerful than hearing from real customers. Testimonial videos provide social proof, showing viewers how your brand has positively impacted others. Customers speaking openly about their experience with your brand can be incredibly persuasive, fostering trust with potential new clients.
Suggested Visual: A compilation of customer interviews highlighting different experiences, set in various customer locations for added authenticity.
Offer Behind-the-Scenes Insights
Sharing a behind-the-scenes look at your processes helps demystify what you do and makes your brand feel more transparent. Whether it’s a look at the creative process, production stages, or brainstorming sessions, behind-the-scenes content lets your audience feel more “in the loop” and builds loyalty.
Showcase Your Values in Action
Modern consumers care about brands that stand for something. Use video to showcase your brand’s core values in action, such as sustainability practices, community involvement, or philanthropic efforts. Highlighting these elements humanizes your brand and shows your commitment to making a positive impact beyond profits.
Suggested Visual: A montage of clips showing your team volunteering, supporting local events, or implementing eco-friendly practices.
Embrace Authentic, Unscripted Moments
Sometimes, the best way to humanize your brand is to show candid moments. Recording unscripted interactions, fun office moments, or outtakes from a production shoot reveals the genuine, lighter side of your team and fosters authenticity. Avoid over-editing these clips; the goal is to keep them raw and relatable.
Pro Tip: Use a mix of professional footage and “real-life” moments to create a balance between polished branding and approachable personality.
Respond to Audience Questions
Engage directly with your audience by responding to questions and comments in video format. This can be done as a Q&A session, customer inquiry response, or even a tutorial addressing common questions. It shows you’re listening and willing to engage, strengthening your relationship with viewers.
Additional Tips for Effective Video Branding
- Keep Videos Concise and Focused: Aim for shorter video lengths (1-3 minutes) to maintain attention and get your message across effectively.
- Use Consistent Branding: Ensure visual elements like logos, fonts, and colors are consistent to reinforce brand identity.
- Invite Interaction: End videos with a question or prompt to encourage viewers to comment or share, fostering further engagement.
Common Mistake to Avoid: Over-rehearsing scripts. For videos meant to humanize, it’s essential to keep the tone natural and conversational rather than overly polished.
Conclusion
Using video branding to humanize your brand allows you to build meaningful connections with your audience. From showcasing your team to sharing authentic stories and values, video enables your brand to move beyond transactions and foster real relationships. By following these steps, you can create impactful video content that resonates, builds trust, and drives lasting engagement with your audience.