Home Services Video Production in Kansas City

We make video for the trades in Kansas City — HVAC, plumbing, electrical, roofing, solar and remodeling. Ads that run on search and social, the brand film for the website, and the recruiting piece that actually fills a truck. Pricing starts at $2,000 and every number is published on this page.

Home services video has a sameness problem

Most of it comes out of the same box. An owner in a polo standing in front of a wrapped truck, a stock shot of a technician shaking hands on a doorstep, a voiceover about family owned and trusted since. Every HVAC company in the metro has one. They are interchangeable, and a homeowner comparing three of you on a Saturday morning cannot tell you apart.

That is expensive, because home services is the most competitive lead market in Kansas City. You are already paying for Local Services Ads, paid search, mail and wraps. The video is the one asset that makes all of that look like the same company, and it is usually the cheapest line in the budget and the one that got the least thought.

The fix is not a bigger production. It is putting real people in it. Your techs, your trucks, a real house in Lee's Summit, and sound you can actually hear. That is the version a homeowner believes, because it looks like the company that is going to show up.

We shoot the work, not a reenactment of it

The common mistake is staging it. Hire two actors, borrow a van, shoot it in an afternoon in a model home. It reads as a commercial in about two seconds. We would rather ride along on a real call, shoot a real install, and let your best technician talk like himself. It takes more patience on the day and it is the only version anybody watches twice.

We also shoot for how it gets used. Most of this runs muted in a feed, so it is captioned and built to make sense with the sound off, and framed for vertical and square from the start rather than cropped out of a wide edit afterward.

What we make for home services companies

Ads for search, social and streaming

Fifteen, thirty and sixty second spots built to run where you are already buying. Same shoot, several lengths, so the money goes further than one commercial does.

The brand film for the website

Ninety seconds on who owns the company, how long the crew has been together, and what happens when something goes wrong. This is the page a homeowner lands on after they have clicked your ad and before they call.

Recruiting video

The one most companies skip and the one with the clearest return. You cannot hire enough techs, every listing on Indeed says the same three things, and sixty honest seconds about what the job actually is — the truck, the crew, the pay conversation, the guy who started as a helper four years ago — will outwork a job post for a year.

Install and process video

The ductwork, the panel, the flashing, the cleanup. A homeowner holding three quotes cannot tell what they are paying for. Showing the job done properly is the cheapest way to justify being the higher bid.

Owner and customer stories

A real customer explaining what was wrong and what you did about it. Worth more than a wall of five-star screenshots because it has a face and a street attached to it.

How we work around a service business

• We ride along. The shoot happens on a real day, on real calls, rather than on a set day where nothing is actually broken.
• We shoot ahead of your season. Air conditioning in March, furnaces in August, roofs before spring storms. Filming in the middle of your busiest six weeks is how a shoot turns into a problem.
• The homeowner gets asked. We get a release signed before a camera goes into anyone's house, and we shoot the house the way you would want yours shot.
• Your techs are not actors. We film them working and pick up the talking in short pieces between calls. Nobody has to memorize anything.
• Aerial when it earns it. We are FAA Part 107 certified, which matters for roofing and solar. It is not the opener on every video.
• Small footprint. Two people. The same two, every shoot.

What it costs

These are the published prices. They are the same in March and in July.

• The Short — $2,000. A day riding along, cut to music with text on top. No interviews. Right for a first ad, a recruiting piece, or install footage you can use everywhere.
• Story Film — $4,500. The above plus an interview — the owner, a lead tech, a customer — cut into one polished film with shorter versions alongside it.
• Brand Package — $10,000. Multiple scenes across a day or two: a hero film, a run of ads in several lengths, install and aerial coverage, and stills. Right for a rebrand, an acquisition, or getting a year of content out of one trip.

Full pricing for everything we make is on our video production cost page. If what you need is a straight ad rather than a brand piece, the commercial video page covers that.

Work we have made

We produced the :60 brand film and the :30 spot for Dawson's Electric, both built around the same crew that had been running the company for fifteen years. We made the brand film for BW Mechanical and a case study for Guardian Fire Protection, and we shot a commercial and a generator spot for Blossman Gas. On the residential energy side we made the brand film for Lumio's home solar product, and we have worked with Overlook Projects on the construction and remodel side.

Ask on the call and we will walk you through any of it — what we shot, how long it took, and what we would do differently on yours.

How it works

1. A call. Thirty minutes. You tell us what the piece is for and who has to believe it, and we tell you which package fits and what it costs.
2. A plan built around your schedule. We pick a week outside your season and a day with the right kind of calls on it.
3. The shoot. One day, usually. We stay out of the way and we do not hold up a job.
4. The cut. First versions back within a couple of weeks. You give notes. We revise until it is right.

Where we shoot

We film across the metro every week — Kansas City, Overland Park, Lee's Summit, Olathe, Liberty and everywhere between. There is no travel charge inside the metro, which matters when your service area is the whole thing.