Parents choosing a daycare are making the most emotional purchase decision they will make that year, from a phone, often at eleven at night. The tour video and the parent interviews are what they watch. Every center has a Facebook page; almost none has a film that shows a real Tuesday.
The Kansas City angle
Kansas City's childcare market is tight in the suburbs that grew fastest: Lee's Summit, Olathe, Shawnee, Liberty, Blue Springs and the Northland all have centers with waitlists and centers with empty rooms on the same road. The difference is rarely the building. It is whether a parent could picture their child there before the tour.
The local angle is specific: the neighborhood, the drop-off line at 7:40, the playground in October, the teacher who has been there nine years. That is what a Kansas City parent recognizes.
One real day, filmed with consent done right
We handle the consent paperwork first: photo releases by family, a no-film list posted in each room, and shots framed so any child without a release is never in frame. Then we film a normal day: drop-off, circle time, lunch, nap-room quiet, the playground, pick-up. The director and two teachers on camera for a few minutes each. Three parents interviewed at pick-up, with the question kept simple: what made you choose here, and what has it been like?
The result is a two-minute tour film for the website and the parent inquiry email, and the parent interviews as individual testimonials for Google and Facebook.
What to actually make
- A two-minute tour film — a real day from drop-off to pick-up, the director narrating, releases handled.
- Parent testimonials — three families, each about one thing the center got right.
- Teacher introductions — thirty seconds per lead teacher, for the classroom pages.
- Enrollment-season verticals — the playground, the art wall, the nap room, posted when waitlists open.
What it costs in Kansas City
For most of the businesses in this post the right starting point is the Story Film at $4,500: a full shoot day with interviews, cut into a two-to-three-minute film. Every package is published on our testimonial video page, and the video production cost page explains what moves the number up or down. There is no travel fee anywhere in the metro, Overland Park to Lee's Summit to Lawrence.
How the shoot works
It is the same two people on every project, Josh and Brandon. We scope it on a call, write the shot list, show up with lights and a lav mic, and stay out of the way of your customers. A first cut lands in about two weeks with unlimited revisions after that, and you own every frame, including the raw footage on request.
If this is your business, the testimonial video page has the packages, the examples and the calendar link. If you are not sure which package fits, this is how we work and why the prices are on the site.