A transit service change announced in a PDF reaches the people who already know. The same change explained in forty seconds of video, filmed at the stop it affects, reaches the people who will be standing there confused on Monday. Public transport video is not marketing; it is wayfinding.
The Kansas City angle
The Kansas City region has more transit change happening than most riders realize: the streetcar extension to UMKC, the RideKC bus network redesigns, the zero-fare policy, the bus rapid transit corridors, the Johnson County services, and the constant construction detours downtown. Every one of those is a video that should exist and mostly does not.
The local angle is the location. The update filmed at the Main Street stop, with the new sign in frame and the streetcar arriving behind the presenter, is the update people trust.
One service change, explained at the stop
We would film the change where it happens: the stop, the new route sign, the vehicle, the walk from the old boarding point to the new one. A staff member on camera for thirty seconds explaining what changed and when. Captions burned in because most of it will be watched on a phone with the sound off, and a Spanish version cut from the same footage.
A forty-second update for the website and social, a fifteen-second version for the platform screens, and a template so the agency's own team can produce the next one.
What to actually make
- A 40-second service-change explainer — filmed at the affected stop, captioned, in English and Spanish.
- Platform-screen cuts — fifteen seconds, no sound, for the stations and the vehicles.
- Project-update pieces — construction progress on a corridor, monthly, same framing each time.
- A ride-along film — ninety seconds on what riding the new service is actually like.
What it costs in Kansas City
For most of the businesses in this post the right starting point is The Short at $2,000: a half-day shoot cut into one 60-to-90-second film plus vertical cut-downs. Every package is published on our corporate video page, and the video production cost page explains what moves the number up or down. There is no travel fee anywhere in the metro, Overland Park to Lee's Summit to Lawrence.
How the shoot works
It is the same two people on every project, Josh and Brandon. We scope it on a call, write the shot list, show up with lights and a lav mic, and stay out of the way of your customers. A first cut lands in about two weeks with unlimited revisions after that, and you own every frame, including the raw footage on request.
If this is your business, the corporate video page has the packages, the examples and the calendar link. If you are not sure which package fits, this is how we work and why the prices are on the site.